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Services
Operating Profit Diagnostic
Profit Architecture
Service orchestration and governance
AI discovery, planning and implementation
Standing engagement
Industries
Healthcare
Case Studies
Run your numbers
Field Notes
About
Book a 30-minute discovery call
Call (231) 287-5191
Murray
Swift
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Seventeen hours a week isn’t the point.
Traverse City, MI
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Field Notes
From the work.
What we see inside owner-operated companies, and where AI actually pays.
October 2, 2026
Seventeen hours a week isn’t the point.
Four AI tools at a fruit processor, and what they taught us about where AI actually pays.
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